Computer-assisted eye exams, digital retinal photography and a scanning laser to enhance diagnosis and treatment of eye disease and injury, treatment of eye infections and injuries, glaucoma treatment, cataract treatment, dry-eye relief and therapy, complete contact lens services including specialty lenses and products. Consultation for LASIK, epi-LASIK and other surgical and non-surgical procedures, commonly called Gentle Molding, to reduce or eliminate your dependence on glasses or contacts; co-management of cataract surgery, glaucoma and diabetic retinopathy.

Our new frame display showroom, Russellville Optical Shop, has exclusive and distinctive eyewear and sunglass options second to none. From Gucci to Dolce & Gabbana and Silhouette to Martin & Martin and Flexon, you'll find the perfect eyewear to complement your lifestyle. We also have exclusive hand-made Tom's Design Eyewear from Germany that is guaranteed to turn heads! Quick turn-around on prescriptions available!

We also offer on-line ordering of contact lenses and home delivery, via our email address, which is: areyedoc@centurytel.net. Call our office at 967-4711 for further information!

We carry over 1000 frame styles, including Silhouette, Martin & Martin, Sama, Tom's Design, Gucci,Dolce & Gabbana, Lulu Guinness,Kate Spade, Marchon, Nike, Flexon, Tura, Calvin Klein, Viva and Fendi. We also carry Maui Jim sunglasses, in addition to many other great styles of quality sunglasses!

Types of Payment Accepted

We accept Cash, Personal Checks, American Express®, MasterCard®, Visa®, Discover®, and Financing available..

Insurance Plans

We participate with VSP, Medicare, Medicaid, and

Blue Cross, Humana, Tyson Vision Plan, Conagra, Firestone, Avesis, Arkansas Nuclear One, First Source,, VSP, Health Advantage, Arkansas Managed Care Organization and many others

. Check with our staff if you have other types of coverage.

Languages Spoken

Our staff speaks English, French, Italian, and Spanish.

EyeGlass Guide

EyeGlass Guide will help you better understand the many lens choices available to you. This on-line tool will guide you through a series of questions about you, your lifestyle and your specific eyewear needs. At the end, you'll receive eyewear suggestions specifically tailored to meet your needs. EyeGlass Guide brought to you by Transitions®

   Eye Glass Guide - English
   Eye Glass Guide - Spanish

Photochromic Demonstrations

View an instant demonstration of Transitions® photochromic technology. See how lenses darken and fade back to clear to provide continual visual comfort and protection. Demonstrations brought to you by Transitions®

   Interactive Demonstration of Transitions® lenses
   Interactive Demonstration of Transitions® lenses in different environments